INTRODUCTION
Microsoft Corporation is an American multinational corporation headquartered in Redmond, Washington, United States that develops, manufactures, licenses, and supports a wide range of Computer-related products and services. The company was founded by Bill Gates and Paul Allen on April 4, 1975. Microsoft is the largest software maker in the world. Microsoft is also one of the most valuable companies in the world.
THESIS STATEMENT
Microsoft now has competitors who even have their own uniqueness and are recognized for their prowess. One of them is Google. Various perspectives of each user of Microsoft and Google services, both positive and negative, were also expressed. Two technology giants are now vying to steal the attention of customers by providing the best cloud services. Google and Microsoft are often referred to as rivals. Both of them have successfully launched cloud-based business services that at first glance have the same functions and benefits, namely Google Apps for Work and Microsoft Office 365. However, is it true that Microsoft is now losing out on the competition? Google and Microsoft are actually enemies? which one is the best?
The explanation below will answer all of these questions.
EVIDENCES
Google and Microsoft have reportedly ended a truce that lasted six years. The end of this cooperation will trigger both of them to compete with each other. Launching Android Central, Thursday (1/7/2021), the two agreed to make peace and no longer make fun of each other in public since 2015. If there is a problem, both companies agree to address it internally.
BODY PARAGRAPS
The two also collaborate with each other in creating products, such as integrating Windows and Android smartphones to presenting the Microsoft Surface Duo folding phone based on Android OS. It was reported that the agreement had expired in April and was no longer being extended.
There are also rumors that cooperation has been cut off for the two big companies.
One of the most recent was when Microsoft and Google attacked each other in handling news and media content through a new policy in Australia.
At that time, Microsoft President Brad Smith criticized Google for monopolizing advertising practices.
It was stated that media publishers in Australia could no longer sell directly to advertisers because everything was taken over by Google.
Google did not want to lose, they replied that Microsoft's criticism was made in order to improve their marketing.
At the launch of Windows 11 a few days ago, Microsoft also introduced Android applications to the platform in collaboration with Amazon, not Google.
Competition and cases between the two companies have indeed occurred. Google once asked Microsoft to remove the YouTube application on Windows phones because it was considered a violation of the rules and agreements that had been made. This incident took place twice. Microsoft even had to pull the YouTube app which was already updated on Windows phones.
ARGUMENT
The two companies are also competing in the world of smartphones. Google's name continues to rise when the Android operating system becomes the top for smartphones. The results of collaboration with Samsung, HTC, Nexus, LG, and other vendors make Google the best-selling OS provider.
Meanwhile, Microsoft had to fall because its Windows phone didn't run well when it was first launched in 2010.
REFUTATION
However, the situation began to improve after Microsoft partnered with Nokia for smart phone innovation. Now the Nokia Lumia is one of the fastest growing mobile phones.
CONCLUSION
Indeed, there are many amazing features from the Google Apps side that conclude as if Microsoft has lost competitiveness or been defeated by Google. In fact, both rivals are both superior in their respective fields. And behind the competition, it turns out that both of them care about customer security and help and make it easier for users. Just be adjusted to the needs and desires of end. users. So, what do you think?